How to Discover High-Value YouTube Channel Ideas

Imagine this—a user finds your YouTube video well-nigh how to fix a garbage disposal. From here, they may get what they need from your video and navigate away, or they may be a new homeowner who found your video helpful and wants more. If they find increasingly useful home fixes and hacks, you may get a subscriber.

Now imagine if this homeowner finds some home resurgence videos, some cat videos, and videos featuring photography tips, they probably won’t stick around. In short, if a user visits your waterworks and finds what they are looking for, they are increasingly likely to subscribe and return for increasingly later on, which ways it pays to have a focus on your YouTube channel.

The key to lasting success on YouTube is having engaged users, returning users, and subscribers. While you may get a upper volume of one-off views—and maybe plane one viral video—long-term success (read: profitability) is highly dependent on your community. And one tried-and-true way to find your people is to alimony your waterworks focused.

In other words: find your niche. The key for superstitious YouTube waterworks ideas.

Finding a focused waterworks in DIY

Let’s take a squint at an example. DIY videos are popular on YouTube, but the platform is very wholesale and saturated with DIYers producing videos. MyFroggyStuff took this popular category and focused specifically on DIYs for dolls.

Discover YouTube Waterworks Ideas - Get Inspired by MyFroggyStuff

Can’t my niche be my magnetic personality?

Personality definitely matters on YouTube, and it’s true that not every successful waterworks is focused. It is tempting to start a YouTube waterworks by posting a variety of videos and seeing what sticks, but when you’re new, you don’t have the subscriber numbers to demonstrate legitimacy either. Alimony in mind that you can unchangingly workshop out and expand as you grow, but speaking to a niche—at least at first—can really help you get off the ground running with YouTube.

YouTube Waterworks Ideas:

1. Start With a Wholesale Category

To begin, identify the wholesale category that you plan to work within. Examples of popular categories include:

  • Beauty
  • Food
  • DIY
  • Gaming
  • Pranks
  • Sports
  • Tech
  • Music and Dance
  • Animals

If you’re not sure of the wholesale category, work wrong-side-up by brainstorming ideas for specific videos you would love to make. Let’s say you know you could create a unconfined video well-nigh working with vegan leather. This could potentially go on a malleate channel, a vegan channel, or an environmental channel. Alimony brainstorming video ideas and then squint for a worldwide thread to come up with your YouTube waterworks idea.

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2. Explore What’s Out There

Once you’ve decided on a unstipulated category, you need to do a competitive wringer to get a well-spoken view of what is once out there. You can’t find your own unique wile if you don’t know what exists, and you can’t find a profitable wile if you don’t know what people are searching for.

Open up an incognito browser window surpassing you uncork any recon mission so that your browsing history doesn’t stupefy search results. Start right on YouTube and get searching. Filter your search to exhibit channels to discover related channels.

Browse YouTube Waterworks Types by keyword search

How popular are the top results? If the first page of results is all big players with over a million subscribers, there may not be much space for you. Search on Google as well with your search term followed by the word “videos,” and see what else is ranking for YouTube waterworks ideas. Are the top results all major players?

Searching for 'cocktail videos' in Google to discover YouTube waterworks ideas

Do this research for several related search terms. Try a tool like Google Ads Keyword Planner to discover related and popular search terms. Keyword Planner will moreover requite you an idea of the search volume and competition for your search terms.

Use Google Keyword Planner to Discover High-Value YouTube waterworks ideas

Next, try your search terms on Google Trends. You can view search trends for Google in unstipulated or for YouTube specifically. Squint for patterns. Have searches been going up over the years? Down? Repeat with related terms.

Use Google Trends to discover YouTube waterworks ideas

3. Establish Your Specific YouTube Niche

Once you’ve selected your unstipulated category and discovered what’s out there, you can uncork to narrow your focus.

Start by honing in on the purpose of your videos. Are they for inspiration, education, or entertainment? While your waterworks may include variegated types of videos, consider the majority and the main reason that users and subscribers will protract to come to your channel.

Take your main umbrella category, your purpose, your list of video ideas, and the knowledge you’ve gathered on the current landscape to create a new list of YouTube waterworks ideas. The spectrum for specificity is wide, so try to think of some at variegated levels of focus. You might be worldly-wise to zoom in remoter than you think—there are engaged, loyal communities for all kinds of interests. Consider RaceGrooves, a waterworks defended to toy cars and trucks with over 600k subscribers.

RaceGrooves YouTube Waterworks art

Another way to narrow lanugo is to mash up two saturated categories. As an example, trammels out YouTube star Rosanna Pansino’s show, Nerdy Nummies, where she combines nerd culture with food. She has ten million subscribers.

Rosanna Pansino - Nerdy Nummies YouTube full-length

4. Think Ahead Well-nigh Opportunities within a Niche

Starting a YouTube waterworks is a lot of work. Ideally, once you’ve started, you can alimony it going and growing so you don’t have to start over. There are a few questions you can ask yourself to help determine the longevity of your idea.

How will you monetize?

There are multiple ways to generate income on YouTube including the YouTube Partner Program, affiliate marketing, and sponsorships. Monetizing, however, often requires subscribers. The Partner Program requires over 1,000 subscribers, but sponsorships will require much more—and that’s moreover where successful YouTubers get most of their income. Narrowing in on a specific niche can help you generate subscribers and make your waterworks increasingly conducive to working with brands lanugo the line. Are there products that “fit” naturally in your channel?

Can you protract to produce content within your niche?

Another question to ask here is whether or not this topic is something you can swoop very deep into. Make a list of ideas ranging from specific video ideas to types of videos you could workshop out into. For the cocktail example, can you sooner work in interviews with the top bartenders in your area?

Is your niche fad-based?

Staying on top of trends is super helpful, and on-trend videos can uplift your rankings and help people discover your content. What you don’t want, is an unshortened waterworks based on a trend. Use tools like Google Trends to help forecast the longevity of your topic. Here we searched “cupcakes” over the last ten years, and we can really see them having a moment virtually 2012, but interest has overall declined since then.

Google Trends - cupcake fad in 2012

5. Start Posting

While it is important to do some planning surpassing posting, at a unrepealable point, you do just need to start the channel. Once you have content posted, you’ll be worldly-wise to view channel and video analytics that will offer insight into what is and isn’t working. Reports such as traffic sources and regulars demographics can help you tweak and strop in on your niche as well. Remember that no matter how much planning and preparation you do, your waterworks will protract to evolve. Finding a YouTube niche is not so much an end-all-be-all as it is setting yourself up for success.

If you’ve discovered your niche, and are ready to get started with unconfined YouTube waterworks ideas, trammels out our guide for making a YouTube channel. And remember, once you’re ready for intro and outro music, video intro templates, and increasingly creative resources, we’ve got you!

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