Free SEO Tools for Website Owners Powered By Google

There are a few Self-ruling SEO tools for website owners and individuals to modernize their search visibility.

But not all SEO tools that are self-ruling to use are worth trying for your business.

Because most Self-ruling SEO tools on the marketplace are spammy and contain invalid databases associated with searches.

But if we talk well-nigh SEO Tools that are powered by Google itself, then It is worth considering the self-ruling SEO tools.

Undoubtedly Google SEO tools are the weightier of all Self-ruling SEO tools misogynist out there.

And these tools provide in-depth SEO capabilities for beginners.

You moreover get the latest updates well-nigh these tools from time to time whenever Google comes up with any new releases.

Hence these tools can help you to optimize your website for largest search engine visibility and higher web traffic.

Some of the most popular Self-ruling SEO tools include Google Analytics, Bing Webmaster Tools, and Moz Local.

However here in this article, we will consider only those Self-ruling SEO tools that are powered by Google.

If you’re looking to modernize your website’s SEO but don’t have the upkeep to rent a professional, don’t worry!

These Self-ruling SEO tools from Google vacated can help you to unriddle and modernize your site’s ranking.


Type of SEO Tools & Self-ruling SEO Tools By Google

In the modern world of marketing, a website’s search engine optimization is key to its success.

But there are many parts and areas where you have to squint for optimization to help modernize your website’s ranking.

So whether you use Paid SEO Tools or Self-ruling SEO Tools, you can modernize all the areas of SEO by analyzing them.

And most of the areas of search optimization that need good sustentation are:


a) Keyword Research:

A keyword research tool helps to find the right keywords, track your progress, and modernize your overall SEO strategy.

By inward a seed keyword, you can generate a list of related keywords that will help you modernize your chances of ranking in search engines.

In addition, a good keyword research tool will moreover provide you with information on the search volume and competition level for each keyword so you can make sure you’re not wasting your time going without keywords that are too competitive.

It will moreover help you track your keywords and their rankings.


b) Links Management:

Link management tools help you alimony track of your inbound and outbound links, which is important for both your website’s SEO and your visitors’ experience.

Inbound links are links from other websites to yours, and usually indicate that your site is popular or has high-quality content.

Outbound links are links from your website to other sites and can help modernize your site’s ranking in search results.

A link management tool moreover helps you to identify poor and spammy links and take necessary deportment to get them removed.


c) Marketing & SEO Analytics

Marketing analytics is the process of measuring, managing, and analyzing marketing performance to optimize marketing campaigns and strategies.

A marketing analytics tool is a software using that helps businesses automate and streamline the process of marketing.

A good SEO analytics tool can help you understand your website’s traffic and how users interact with it.

It can moreover requite you insights into what keywords are driving traffic to your site and which ones need increasingly work.

With the right data, you can make informed decisions well-nigh how to modernize your website’s search engine optimization.


d) Competitive Analysis

In the digital marketing world, competitive wringer is a vital part of your SEO strategy.

Competitive wringer helps you understand what your competitors are doing online to vamp customers.

Competitive wringer is a process in which a merchantry identifies and evaluates the strengths and weaknesses of its competitors. This information is then used to develop strategies to modernize the company’s position in the marketplace.

Competitive wringer can be a ramified and time-consuming process, but it is an important part of any business’s marketing strategy.

By understanding the competition, a visitor can make informed decisions well-nigh how to weightier reach its target market.


e) Speed Test

A slow website can hurt your merchantry by dissuading potential customers from staying on your site, so it is important to have a fast website.

Therefore a speed test tool can trammels the loading speed of a website and suggest ways to modernize it.

It can moreover track how fast a website loads on variegated devices, browsers, and connection speeds.

By testing the speed of a website, the tool can help identify potential bottlenecks and issues that need to be fixed.

An SEO speed test tool ensures that your site is visible to potential customers and that they can find the information they need quickly and easily.


f) Mobile-Friendliness

An SEO mobile-friendly tool is a specialized software using that helps website owners and developers to modernize their search engine optimization for the mobile web.

It allows them to track their progress, optimize their website for variegated mobile devices, and troubleshoot any issues that they may come across.

The app is designed to help businesses increase their visibility and reach potential customers who are searching for products or services on mobile devices.

It moreover helps you to modernize your ranking in mobile search results and make your site increasingly user-friendly for mobile users.


10 Self-ruling SEO Tools for Website Owners Powered By Google

Google has unchangingly been at the forefront of innovation, and its self-ruling SEO tools are no different.

Google’s  SEO Tools are the weightier of all self-ruling SEO tools misogynist and the most reliable website tools for businesses.

So let’s take a squint at these nine SEO Self-ruling Tools that are powered by Google.


1. Google Analytics

Google Analytics is now the most widely used web analytics service on the Internet.

It is a self-ruling website analytics service that provides webmasters with valuable insights into their website traffic and marketing effectiveness.

By tracking and analyzing this data, webmasters can modernize their website’s overall performance and ROI.

Additionally, Google Analytics can moreover be used to track conversions and goal completions.

GA4 or Google Analytics 4 is the latest version of Google’s powerful web analytics platform. It includes several new features and enhancements, including:

  • Support for App Web properties, which allows you to collect data from both your website and mobile app in a single property.
  • The worthiness to see how users interact with your site or app wideness devices.
  • Improved attribution modeling, which can help you largest understand how variegated marketing channels contribute to your merchantry goals.
  • A new user-centric data model that gives you a increasingly well-constructed picture of your users and their interactions with your site.
  • Improved integration with Google Ads, permitting you to largest understand the impact of your razzmatazz on your business.

Google Analytics 4 is GA’s latest update and was spoken on October 14th, 2020.

This update includes several features such as Enhanced data collection, improved hit limit, and increased flexibility for developers.

Overall, Google Analytics 4 promises to provide users with increasingly well-judged data and insights into their website traffic.

And allows a flexible way to collect data well-nigh your website or app traffic, which can help you make largest decisions well-nigh your marketing and product minutiae strategies.

google analytics user overview



  • Increased verism – GA4 uses machine learning to automatically identify and track events on websites and apps, resulting in increasingly well-judged data collection.
  • Improved user insights – GA4 provides increasingly insights into how users interact with your website or app, including what deportment they take and what pages or screens they visit.
  • Greater flexibility – GA4 allows you to collect data from any type of device, including smartphones and smart TVs. This makes it easier to track users wideness all devices and platforms.



  • GA4 only works with a Google Ads worth – so if a merchantry doesn’t use Google Ads, it won’t be worldly-wise to make use of GA4’s features.
  • Additionally, GA4 doesn’t offer as much granularity as some of the other analytics tools on the market – so businesses who need very detailed data might want to consider flipside option.
  • GA4 is still in the beta phase which ways that there could be some bugs or glitches that haven’t been ironed out yet.


2. Google Search Console

Google Search Console is a self-ruling service that allows you to monitor your website’s performance in Google’s search results.

You can use Search Console to submit and test your sitemaps, trammels for trickle errors, find out which keywords your site is ranking for, get an overview of your website’s links, and more.

Search Console can moreover be used to generate and view search traffic reports, which can help website owners identify potential problems and opportunities for improvement.

All you need to do to get started is verify your site ownership with Google and it will provide you with insights into how your site is performing on search engines.

It moreover helps you identify and fix any issues that could hold when your SEO.

Also, you can use GSC to submit and test your sitemap, test your robots.txt file, and view your site’s search traffic.

And a valuable SEO Self-ruling tool for website owners who want to stay on top of their site’s performance.

Overall, Search Console is a valuable SEO Tool for understanding and improving your website’s visibility in Google search results.

google news performance report



  • Google Search Console is one of the weightier Self-ruling SEO Tools powered by Google
  • It provides valuable insights into how your site is performing and improves your website’s visibility and organic traffic.
  • Identify and fix potential issues with your site that could be impacting your search ranking
  • Find out which of your pages are stuff linked to by other websites
  • Submit your sitemap for indexing and request re-indexing of specific pages and track your website’s indexing status
  • Additionally, Google Search Console provides valuable insights into how Google crawls and indexes your website, which can help you troubleshoot issues and modernize your SEO.
  • Provides an easy way to contact Google if you have any questions or concerns well-nigh your site’s search performance.



  • GSC only covers data from Google searches so you won’t get insights into how people are finding your websites from other search engines
  • It can be difficult to navigate as the interface is not as user-friendly as some other Self-ruling SEO tools
  • It does not provide as much data as some other tools For example, you cannot see keyword data or backlink data in Search Console.
  • Data in GSC can be elapsed by up to 48 hours so if you need real-time data, this isn’t the tool for you
  • Some features of GSC (like the worthiness to submit a sitemap) require you to have a verified site in Google Search Console, which can be a bit of a hassle.


3. Data Studio

data studio

Google Data Studio is a web-based reporting and data visualization tool that allows users to create interactive reports and dashboards from various data sources.

It is part of the Google Analytics suite of products and is misogynist for self-ruling to all Google Analytics users.

Data Studio makes it easy to visualize data from multiple data sources, including Google Analytics, AdWords, BigQuery, and Cloud SQL.

Data Studio connects to all kinds of data sources, both inside and outside of Google, making it a versatile tool for businesses of all sizes.

It allows you to create trappy charts and graphs from your data and add filters and parameters to your report to make it plane increasingly customized.

By using Data Studio, you can hands turn your data into informative, visually well-flavored reports that are easy to share with others.



  • Data Studio is self-ruling to use
  • Google Data Studio provides an easy way to visualize data from multiple data sources including Google Sheets, BigQuery, and Google Analytics
  • It offers a wide variety of customization options to make sure your reports squint just the way you want them to
  • You can hands share your reports with others, and they can interact with the data too
  • The drag-and-drop interface makes it easy to create custom charts and graphs



  • It can be difficult to find the right data sets to use. There are so many data sources out there, and not all of them are uniform with Data Studio.
  • It can be tricky to get Data Studio to work with unrepealable data sets. If you’re not familiar with coding or working with APIs, you might have trouble getting everything set up correctly.
  • Data Studio can be slow at times. This is expressly true if you’re working with large data sets or ramified visualizations.
  • Data Studio is a cloud-based tool, which ways that you cannot operate offline


4. Google Keyword Planner

A Google keyword planner is a tool that allows you to find the right keywords for your website.

You can use it to research and unriddle your keywords, and then use them to modernize your website’s ranking in search engines.

The keyword planner can moreover help you understand how people are searching for your products or services.

A keyword is a word or phrase that potential customers use to search for products or services online.

And keywords are important considering they can help you vamp increasingly visitors to your website.

The Google Keyword Planner is a self-ruling SEO tool that allows you to research keywords for your business.

You can use it to find new keywords that are relevant to your merchantry or website. You can moreover use it to get ideas for content that you can create.

A Google keyword planner is a tool that allows you to research and find the right keywords to target for your content



  • Free Keyword Research Tool powered by Google
  • Find lots of data well-nigh each keyword, including monthly search volume and competition level
  • Integrates with Google AdWords and Analytics to get a well-constructed picture of your keyword strategy
  • Simple and straightforward forward and easy-to-use user interface
  • Provides valuable insights into how often unrepealable keywords are searched for
  • Offers keyword ideas that help you to fine-tune your content strategy



  • The tool only provides estimates for searches performed in the past month. This ways that the data may not be well-judged for increasingly niche or long-tail keywords
  • Another potential downside is that the competition data provided by Google Keyword Planner is not unchangingly accurate. This can lead to users prompting on keywords that are too competitive for their upkeep or not competitive unbearable to be worth targeting.
  • It is difficult to rely on the tool for well-judged keyword research.
  • Google Keyword Planner only shows wholesale match data. This ways you may not be worldly-wise to find the word-for-word search volume for the keywords you want to target.
  • Google Keyword Planner is only misogynist to those who have a Google Ads account. If you don’t have an Ads account, you won’t be worldly-wise to use it


5. Google Trends

google trends examples

Google Trends is a public web facility that shows how often particular search terms are entered into the search engine.

And Google uses this data to help modernize its own search algorithms.

The information is placid from the web browser of anyone who has opted in to use the Google Toolbar.

And the data is used in an aggregated, unrecognized form.

It moreover shows how often particular terms are entered relative to the total search volume wideness various regions of the world, and in various languages.

Google trends can be used to research potential customers or to largest understand your own customers.

Additionally, you can use Google Trends to measure the popularity of a given topic over time or to compare the popularity of two or increasingly topics.

You can use Google Trends to find out what people are saying well-nigh a given topic on the internet.

This can moreover be a valuable tool for businesses to gauge consumer interest in their products or services.

And finally, individuals can use Google Trends to largest understand how the public is searching for information on the internet.



  • Used to research and unriddle a variety of topics
  • Helps to see how popular a topic is, compare multiple topics, and see related topics
  • Google Trends helps to narrow lanugo your results by region, time period, category, and type. This allows you to get a increasingly targeted squint at what people are searching for on Google
  • Helps to find out what people are talking well-nigh on social media platforms such as Twitter and Facebook
  • If you are looking for information on a particular topic, chances are you will be worldly-wise to find it using this tool



  • The data is only as good as what is stuff searched. So, if people are not searching for a particular topic, it will not show up in the data.
  • Google is constantly waffly its algorithms, and the results of searches can moreover transpiration over time, which can make it difficult to track trends.
  • Google Trends can be susceptible to manipulation by people who deliberately search for unrepealable terms to try and influence the data.


6. Lighthouse

Lighthouse is an open-source auditing tool that helps to modernize the quality of your web pages. It was created by Google and is misogynist for free.

Lighthouse runs audits versus your pages and provides recommendations on how to modernize them.

The tool is misogynist as an extension for Google Chrome and as a writ line tool or as a Node module.

It helps developers inspect their performance, accessibility, weightier practices, and SEO and modernize the quality of progressive web applications (PWA)

Google Lighthouse can be used to inspect both the performance and the quality of your app.

In order to use Lighthouse, you will need to install the Node.js package manager.

After installing Node.js, you can then run the Lighthouse writ line tool. The Lighthouse tool will generate a report that will help you modernize the quality of your Progressive Web App.



  • Lighthouse is an streamlined tool that runs performance tests on web pages.
  • It is mainly used to test the speed and efficiency of a website
  • Lighthouse provides increasingly detailed results than Cadre Web Vitals and it is a increasingly comprehensive option for developers
  • Used to test both mobile and desktop versions of a website
  • Generate violating reports that are easy to understand
  • Helps modernize SEO



  • Lighthouse only works with Chrome and can be difficult to use if you are not using Chrome
  • Can be slow at times while running multiple tests
  • The interface is not as user-friendly as some other tools
  • Hard to interpret the results of the tests
  • It tests only the performance of a website from a single location and may not snift problems occurring at other locations
  • Lighthouse is not unchangingly accurate.


7. Core Web Vitals

core web vitals

Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience.

They include Cadre Web Vitals i.e. a subset of Web Vitals metrics that represent the majority of what users superintendency well-nigh most.

Google Search is constantly evolving to help users find the information they need as quickly and hands as possible.

Therefore cadre web vita helps to measure the performance of a website by using a set of criteria.

They include First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS).

First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) are all important metrics to consider when optimizing a website for speed.

  • FID measures the time from when a user first interacts with a page to when the browser is worldly-wise to respond to that interaction.
  • LCP measures the time it takes for the largest content element on a page to load.
  • CLS measures how often users wits unexpected layout shifts while viewing a page.

These metrics are important considering they help to gauge the user wits of a website. A good user wits is essential for any website that wants to be successful.

They moreover include things like load time, interactivity, and stability.

Google has spoken that these vitals will be used as ranking factors in their search algorithm starting in May 2021.

This ways that if your website doesn’t perform well on these metrics, it could rank lower in search results.

The goal of this update is to modernize the user wits on websites by making them fast, increasingly responsive and visually stable.



  • Help modernize a site’s search engine rankings
  • Core Web Vitals are a set of metrics that measure the performance of a website
  • Core Web Vitals focus on user experience
  • Identify potential problems so that they can be stock-still surpassing they rationalization major issues
  • Core Web Vitals is powered by Google as Self-ruling SEO Tools



  • Core web vitals low score can lead to a poor user wits and lower search engine rankings
  • This could create increasingly work for website owners, who may need to make changes to their sites in order to modernize their scores
  • Metrics don’t necessarily reflect the user experience, and they could be gamed by optimizing for the wrong things
  • Small businesses and individual site owners may not have the resource, knowledge and technical expertise to make the necessary changes to sites
  • Core Web Vitals are currently only misogynist for mobile devices


8. TestMySite

TestMySite is a new tool powered by Google that allows you to test the loading speed of your website on mobile devices.

The tool provides a detailed report on how your website loads on variegated types of mobile devices, including smartphones and tablets.

TestMySite is a valuable tool for any website owner who wants to modernize the loading speed of their site on mobile devices.

Powered by, TestMySite shows the time it took for a site to load, the number of requests made, and the size of the page

The benefits of TestMySite are that it is accurate, easy to use, and provides detailed results.

TestMySite is a valuable tool for web developers and site owners who want to ensure that their website is loading quickly and correctly.

However, this is bad news for developers and users of TestMySite considering the tool is no longer updated with new data and may shut its services in the coming months


9 Page Speed Insights

Google’s PageSpeed Insights tool is a valuable resource for web developers looking to modernize the performance of their sites.

It provides you with insight into how your website is performing and what areas need improvement.

In addition, the tool offers recommendations on how to modernize the performance of a site’s resources, such as images, CSS, and JavaScript.

It usually analyzes the content of a web page and provides suggestions to make that page faster.

It moreover measures the page’s speed on mobile devices and desktop computers.

Google PageSpeed Insights uses a number of factors to determine the speed of a page, including the size of the page, the number of requests made by the browser, and the time to the first byte.

The tool moreover looks at how well the page loads on variegated devices and connection speeds.



  • Google PageSpeed Insights is a unconfined tool for analyzing the speed of your website
  • It provides valuable insights into how you can modernize your page speed, and what factors are well-expressed it
  • Comes as Self-ruling SEO Tools for Website Owners
  • Easy to use
  • Helps modernize a website’s performance, which can lead to largest search engine rankings and increasingly traffic
  • Overall, PageSpeed Insights is a helpful tool that can requite you the information you need to make your website faster and increasingly efficient
  • Two new metrics  Interaction to Next Paint (INP) and Time to First Byte (TTFB)  were introduced for experimental purposes.
  • PageSpeeed Insights connects with Google Lighthouse to share increasingly insightful data



  • It does not measure the time it takes for all of the content on a page to load
  • It only tests one page at a time
  • Some pages may towards to load quickly, but unquestionably have slow loading times for all of their content
  • The speed of a page on a mobile device can be very variegated from the speed on a desktop
  • It can be inaccurate and challenging to interpret the results.
  • It relies on Google’s own data and may not be representative of real-world conditions.


10) Safe Browsing Tools

Google Unscratched Browsing is a tool that helps protect users from harmful and malicious websites.

It does this by checking websites versus a list of known malicious websites, and if it finds a match, it will warn the user.

Safe Browsing is misogynist in both Chrome and Firefox, and it is turned on by default in both browsers.

This Self-ruling Tool can be a unconfined way to stay unscratched online.

The Unscratched Browsing tool keeps users unscratched from phishing scams, malware, and other online threats.

But, it is not a perfect solution, and it can’t protect users from all online threats.

However, it’s a valuable tool that can help alimony users safe.



  • Help protect users from unwittingly stumbling upon malicious websites
  • Helps users to exercise circumspection and good judgement when surfing the web



  • This tool is not 100% constructive at blocking all unsafe sites
  • Even if a site is flagged as unsafe, there’s no guarantee that users will heed the warning and stay away


Over to you:

In conclusion, the self-ruling SEO tools provided by Google can be extremely helpful when trying to optimize a website.

By using the data from Google Search Console and Google Analytics, website owners can make informed decisions well-nigh where to focus their efforts.

Additionally, the PageSpeed Insights tool can help identify areas where a website needs resurgence in order to load faster.

These tools are all self-ruling to use and can be accessed with a Google account.

However, alimony in mind that these tools are only a starting point and that increasingly comprehensive SEO strategies may be needed to really see results.

Nonetheless, the self-ruling Google SEO tools are definitely worth taking wholesomeness of.

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