Think well-nigh the last time you had a problem with a product. Maybe it was a TV you couldn’t set up or a computer issue that kept occurring. How frustrated did you finger not knowing what to do or how to fix it?
You don’t want your customers to finger that same frustration with your product. Teach them how to use your product, so they’re never in this situation.
Customer training allows clients to solve worldwide questions well-nigh how your product works in their own time. They can watch and re-watch these videos until they successfully find the solutions.
If you are looking to use video in TalentLMS, these 10 steps will teach you how to incorporate it into your consumer training on the LMS. And by the end of this article, you’ll be worldly-wise to create well-spoken and helpful videos highlighting your product’s use cases and value propositions.
1. Interview customers
Interview customers to understand the most significant challenges they squatter while using your product. Then use this knowledge to make a undertow that teaches them how to overcome these problems.
Interviews moreover uncover why customers buy your product. You can learn well-nigh the experiences clients faced when they decided to squint at your solution. Knowing why people buy your product helps you prioritize the courses you need to make. If most clients buy your product for Feature A, build consumer training virtually this use case. Consumers are increasingly likely to stick with you if they can take full wholesomeness of the use cases they value.
Choose variegated types of clients when you are ready to self-mastery interviews. For example, interview both new and existing customers or buyers from diverse backgrounds. Talking to various clients offers an well-judged view of how people use your product and the challenges they encounter. You will understand variegated people’s unique challenges, permitting you to produce videos that solve every user’s concerns.
Ask customers what they would like to see increasingly of and how they use your product. As the interview continues, ask follow-up questions to learn your customers’ opinions.
But no matter what you ask, stave leading questions. These inquiries prompt a response, leading to unjust answers that don’t requite an well-judged view of what customers think of your product.
2. Write a script
Your script is the roadmap for your video. It tells the actors what to say and explains what’s happening in each scene.
Your script’s language should be relatable, using simple and understandable language. Think well-nigh how you talk with friends, family, and customers. Do you use complicated jargon that they don’t understand? Or do you use worldwide words and phrases to get your point across? Using simpler language will make it increasingly wieldy to everyone who watches the video and indulge everyone to understand the points you’re making.
Write your script in a two-column format. On one side, describe what will happen in your consumer training while the speaker says the lines. For example, note the movements you want a weft to do in a scene. On the other side, include the script lines you’re planning for the scene. This layout lets you continuously trammels if how you plan to visualize the script events makes sense.
Let your script sit for a day or two. Taking a unravel from your work and then coming when with fresh vision helps you find boring, redundant, or troublemaking sections in your script.
3. Create a storyboard
A storyboard is where you sketch the rough idea of the scenes you’re planning for your video. Think of it as a typhoon of what will visually happen in your video, just like an outline is a typhoon of your script.
The storyboard lets you plan out your video surpassing you start animating. You’ll see each scene, permitting you to pick out any scenes that seemed largest in your throne than in reality. Besides, you won’t have to guess what to do during the volatility stage.
Creating a visual typhoon moreover lets you decide if you have the resources needed for your script. Sometimes, an idea might be too would-be for the telescopic or upkeep of the project. Having a full view of your consumer training saves you from starting a project you don’t know how to finish.
Start by sketching your scenes inside the squares. Let’s say you are recording a live demo of a tool. In that case, yank where your squatter and computer screen will be. Will your squatter be displayed within a whirligig at the marrow of the frame? Or will you go for a side-by-side frame? Sketch your answer, so you know your video’s layout.
Once you sketch every scene, describe the very events that will occur, such as the speaker launching an app or a orchestration seeming on screen, using the Action section. These should be based on the left-hand post of your script. Then add your script to the Dialogue lines.
As the last step, mention the sound effects you think would lead to an engaging listening wits in the FX section. Ask others if they stipulate and plan to source these sounds.
4. Vivificate your scenes
Animation helps you explain topics that are challenging to convey through live footage. Since animations let you depict anything you want, you can simplify utopian topics. A live video training would gravity you to explain everything using words and your soul language, which not everyone can do.
Log into your Vyond account and create a new video project. Then pick one of three volatility styles: Contemporary, Whiteboard Animation, and Business Friendly.
These styles won’t influence the tools you can use. But it’s prudent to segregate something that matches your brand’s voice and style.
Now it’s time to create your characters. Start by going into the weft tab on the left side of the interface, then launch the megacosm mode. This allows you to pick the character’s soul type, features, and clothing. Base your character’s visitation on your intended regulars to alimony your consumer training relatable.
Find props to decorate your scenes in Vyond’s media library—between three and four are a good number as you don’t want a convoluted scene. These props requite the consumer a sense of where your story’s events occur.
Now that everything is in place, vivificate your props, characters, and charts. Select them to reveal the Motion Paths tab on the interface’s right side. A Motion Path changes the position of a visual asset: they move from A to B in a pattern. Pick the motion path you like and how long it will take for the graphic to move. Your element will now move wideness the frame when you play your video.
5. Record high-quality audio
Your audio quality influences what your customers think of your video. If it’s terrible, they subconsciously seem the video is equally deficient. It is crucial to produce high-quality audio, so viewers don’t tropical your video just a few seconds without launching it.
You don’t need a professional microphone to record well-spoken audio; just get the weightier one at hand. Headphones plugged into your phone are unbearable to produce well-done audio while recording in a controlled setting.
But what makes for a controlled setting? The lack of reverberate and distortions. You can determine if a room will produce these audio effects based on the value of furniture, windows, and square footage. A large, empty room with windows will have an echo. But if the room has furniture and no windows, the audio will come out perfectly—your voice won’t vellicate off the glass, and the furniture will swizzle some of the sounds.
When you’re ready to record, position your recording device between your chin and sternum. Here, your voice sounds clear, and microphones are less likely to capture loud notes in this position. Get in the proper place, and printing the Record sawed-off on your favorite recording app: Audacity is self-ruling and straightforward, while Adobe Audition is for professionals.
Export your audio file and take it to Vyond. Then add the voiceover to the unshortened track or a specific character. Finish by exporting the video using the download sawed-off in the top right corner of Vyond Studio.
6. Upload your video to TalentLMS
TalentLMS lets you stilt and waif videos, presentations, and other resources to your course. You can upload and launch your undertow with just a few simple steps.
First, log into TalentLMS and click on “Jump right in and create a course” in the top left quadrant. You will see a square with the words “Add content to your course” on it. Squint for your video file on your computer and stilt and waif it into the square.
Alternatively, click the Add sawed-off on top of the square and then on Video. Name your video based on its content and segregate what viewers must do to move on to one video to the other:
- With a question: Customers must wordplay a question surpassing moving on to the next undertow item.
- With a checkbox: Customers will click a checkbox to go to the next lesson.
- After a period of time: Customers must wait a specific value of time to move on to the next section.
7. Diamond an well-judged thumbnail
A good thumbnail persuades people to click it and virtuously teases the video’s content. It does this by unmistakably explaining the goody of watching the video.
The thumbnail should be simple, not overladen with so many images that the viewer can’t tell one from the other. You want the main point to be precise. If you’re creating a undertow on painting a unexceptionable pink elephant, you could have “Paint an Elephant!” in unexceptionable pink lettering wideness most of the thumbnails. Then add relevant graphics, such as a paintbrush or a pink elephant. You want the viewer to know what the video is well-nigh at a glance.
High-performing thumbnails moreover use contrasting colors. These verisimilitude combinations help the essential elements of your thumbnail stand out. Ignore unrelatedness and customers might not plane see the value proposition you widow to your thumbnail.
You can create a thumbnail that teases the video’s topic or references a pain point it solves using Canva. The tool is intuitive and offers thousands of self-ruling images and graphics.
First, click the “Create a Design” sawed-off in the top right corner and unshut a new diamond project. Use 1280×720 as this custom size works on all streaming platforms. Canva will automatically snift you’re making a video thumbnail and suggest templates to help you do so faster.
Second, segregate a layout with contrasting colors. If you don’t know how to snift them, use a color palette generator to find colors with contrasting hues, shades, and values for your thumbnail.
Finally, add an image that matches your video’s topic and text that tells customers why they should take your training. A practical way to discover what to include is to ask yourself, “What problem will customers solve with my training?” Your wordplay is what you should add to the thumbnail.
8. Gamify videos to vaccinate customers
You can add elements from game diamond to your training to make learning increasingly fun. Gamification works considering it rewards the learner for doing something well. For example, when customers proceeds a statue token for completing a undertow module, they are motivated to well-constructed the unshortened undertow to proceeds the gold badge. Keeping the statue token would midpoint not progressing.
TalentLMS allows you to gamify videos and courses through points, badges, levels, leaderboards, and rewards. You can configure these features from the Gamification tab under the Account & Settings menu:
- Set the number of points required to level up as a course-taker.
- Choose the number of points customers receive for logging into your platform, completing a course, or passing a test.
- Establish the steps needed to earn a token of a unrepealable level. For example, requite customers a level one work token when they pass three assignments and a level two when they pass 10.
- Specify how TalentLMS will rank your customers on a leaderboard, such as by level, points, or badges.
Once you’ve gone through each setting, printing save and move on to the next step.
9. Test your viewers’ understanding
Add quizzes to your training to help customers remember your lesson. Jeffrey D. Karpicke, a professor of Psychological Sciences at Purdue University, found that taking a test helps the test-taker remember the information longer, plane if you don’t requite feedback well-nigh how they did.
When planning your questions, favor short answers over multiple-choice ones. According to the Purdue study, people are less likely to remember the wordplay to a question by looking at a short open-ended question than a multiple-choice one. This is considering multiple-choice questions present at least one correct answer. Looking at the right answer—before knowing it’s correct—helps customers remember information.
Questions using a short wordplay format offer no hints. As a result, customers’ brains have to work harder to retrieve data. The study believes the greater difficulty in remembering information makes short answers largest at producing learning.
TalentLMS lets you use multiple types of questions, like multiple choice, fill in the gap, and self-ruling text. Set your questions, their order, and their importance from the Content and TalentLMS menu.
The importance or weight of a question refers to its impact on your customer’s test score. Set it to zero, and it won’t matter whether your consumer answers the question correctly. But set it to two, and the question will be twice as significant as the stereotype question.
10. Analyze what could improve
It’s crucial to track your video’s performance to determine if your training is helpful. Use this data to modernize current videos and pitch original ideas to stakeholders.
If your goal is to teach a use case, and metrics tell you 90% of customers are passing every test, you will know the training is valuable. Completing your goal makes stakeholders increasingly likely to legitimatize future training. The data proves your training works and raises their conviction in your worthiness to create a new successful course.
TalentLMS’s report tab contains your video course’s metrics, such as the number of users, progress percentage, and completed tests. You can compare your training goal with the video metrics to see if the video is helpful: upper metrics are good feedback, while low ones show there are things you can improve.
Let’s say TalentLMS’s report tab shows that customers finish 30% of your undertow on average. The investment isn’t as valuable as it could be. But you can use the data to experiment with solutions. For example, you could requite increasingly rewards to those who well-constructed the undertow or reduce the number of assignments in the program’s first half. See how numbers transpiration and alimony tweaking your gamification options until you reach 100% completion.
Use Vyond video in TalentLMS to make consumer training
You can use Vyond to create videos for your TalentLMS consumer training. Our volatility software is intuitive, permitting anyone to explain solutions to problems clients often solve or to describe ways of maximizing the ROI of investing in their tool.
These videos will indulge you to retain customers longer. They will spread the word well-nigh your expertise, leading to new clients and fans.